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TTI Internship Capstone
This presentation showcases my ability to analyze a real business environment, identify customer and sales opportunities, and develop a practical solution based on those insights. It highlights the creation and testing of a bilingual Project-to-Platform workbook designed to support associates and customers, along with the feedback, improvements, and next steps used to strengthen the idea.
Capstone Presentation final.pdfLucas A - Fundraising Stakeholder Analysis Project.docxFundraising Stakeholder Analysis:
This written project was completed for QMB3602 and focuses on stakeholder analysis within the context of a fictional nonprofit fundraising campaign. I developed the BridgeBright Literacy Alliance, designed a $1.2 million capital campaign, and analyzed key internal and external stakeholders based on their interests, influence, concerns, and level of support. The project showcases my written communication, research, strategic thinking, and ability to develop targeted stakeholder engagement recommendations.
Relevant Coursework:
MAR 4418: Strategic Sales Force Management
Managed a simulated sales organization competing in the candle industry
Made recruiting, retention, and termination decisions based on salesperson performance
Assigned sales territories and evaluated territory coverage
Developed compensation incentives and sales contests to motivate the sales force
Analyzed team performance and adjusted strategies throughout the competition
Presented the team’s final strategy, results, and lessons learned
MAR 3391: Professional Selling
Completed three sales role-play scenarios from both buyer and seller perspectives
Conducted customer, company, and industry research before sales conversations
Used discovery questions and active listening to identify buyer needs
Developed value propositions connecting product benefits to customer priorities
Practiced objection handling, negotiation, closing, and professional follow-up
Collaborated on a group presentation analyzing an assigned sales book
MAR 3503: Consumer Behavior
Studied psychological, social, cultural, and situational influences on purchasing decisions
Applied the consumer decision-making process to advertising and marketing examples
Evaluated major Super Bowl advertisements and identified their persuasive elements
Analyzed the use of emotion, identity, social influence, and audience targeting in advertising
Designed original advertisements using consumer-behavior principles
Compared AI-generated advertising with traditionally developed creative work
MAR 3023: Marketing
Examined the strategic role of marketing within a business
Applied segmentation, targeting, and positioning to product decisions
Managed a simulated backpack product designed for a selected target audience
Chose product features based on customer needs and market positioning
Made pricing, promotional, and distribution decisions using the marketing mix
Reviewed simulation results and adjusted the product strategy to improve performance
MAR 3721: Digital Media Marketing
Developed an understanding of digital campaign planning and implementation
Examined search engine optimization and paid search marketing
Studied social media strategy, digital advertising, and audience engagement
Explored email marketing, e-commerce, and online customer acquisition
Used digital analytics and performance indicators to evaluate campaigns
Considered how campaign results can guide content and budget optimization
MAR 3615: Marketing Analysis
Used marketing metrics and performance indicators to evaluate business decisions
Interpreted customer, sales, and competitive information
Applied analytical reasoning to marketing cases and business problems
Compared potential marketing strategies using quantitative evidence
Translated analytical findings into managerial recommendations
Communicated conclusions through case discussions and presentations
Bilingual Project-to-Platform Workbook
During my TTI internship, I developed a professional English-Spanish flipbook workbook designed for use in Home Depot stores. The resource helps associates communicate product and project information across language barriers, supporting clearer customer conversations and a more efficient sales process.
LUCAS AGUILAR TTI WORKBOOK.pdfImproving Inventory Efficiency
At Sherwin-Williams, I reorganized back-of-house inventory to improve product accessibility and reduce restocking time by 30 percent. The updated organization supported faster product retrieval and more efficient daily store operations.
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